What is there to website design? The list is pretty much too long to name all the components that make up great web design, and you can buy and read books upon books on how to set up your own beautiful website. And there’s more than just the look of your website too – you need to think about all different kinds of users, and with more and more people using mobile devices such as tablets and smartphones, you really need to think about reaching out to that online community as well, which means that you need to think about responsive website design. And further still, you need to think about driving traffic to your website too, which means having a social media presence and getting involved with content marketing, as well. If this sounds like too much for you (and it’s understandable to feel that way), then you should really think about hiring a website developer to make it easier on you, but either way, it is a good idea to get yourself familiar with basic design principles and conundrums about web design, which would make it easier for you to work with developers in the near future.
1. The logo decides a lot, and it’s the face of you and anything you are presenting online. It is normally placed in the top left corner of your front page, since this where people tend to look toward first. People are visual and they use visuals to gather better information. So create a decent logo that is representative of your work and they will put a reference in their minds for you that they will share with others.
2. A good layout will be intuitive and easy to manage. Basically, it needs to be easy to navigate through. You will want links that will take your users to anywhere they need to go, without wasting the user’s time. Have your links easy to recognize – either on the top of the screen or on the left in a column. Never put them on the bottom. Users tend to stop paying attention towards the bottom of the screen according to visual hierarchy. You should put your most important information towards the top.
3. Mop up all the clutter that is deteriorating the look of your website. Don’t allow pop up ads and banners and animated advertisements that will take up loading time and screen space. You want your users to remember information on your website, not that your website is annoying to use. Talk to your website developer for more information on how to keep this tidy.
4. When picking colors, don’t choose too many. You want to maybe have one or two colors that blend well together as a theme for your entire website. This will let users know they are still on the same website as they are clicking around, and if the colors blend well together and are not too bold, then your website will instantly look better. Bright colors make you look less professional. It’s better to choose lighter pastel shades of your favorite colors, or maybe shades that are much darker than their bold, primary counterparts.
5. The unbreakable rule: text should always be easy to read. This is where your information will present itself, so you should never force anyone to work harder to read. Have white text on a black background if you want to be more edgy, or use black text on a white background if you prefer to be more traditional. You can use colors as borders around the text. Do not use creative fonts that make it hard to read, and do not put pictures behind text.
6. Responsive web design is an important element to adapt considering the growing use of mobile devices to connect online. People are using smartphones and tablets to access the Internet and you will want your website to recognize what device users are using and respond accordingly – this will make it easier for them to access information on your website, so be sure not to alienate this audience. Your website developer will talk to you about this method of adaptation, and will utilize the design you have already finished on your traditional desktop website to create a responsive website.
Finally, when you are done with everything else, be sure to remember to test your website thoroughly and that all information presented in your website is current and truthful to your status. Updating your website will increase your search engine optimization anyway, so it’s a good habit to develop for sure.